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Emergency Bra

Emergency Bra

Creator Dr. Elena Bodnar is introducing the now commercially available Emergency Bra at the MIT Museum in Cambridge, Mass. The bra is, of course, meant to be taken off, something most adults presumably have experience with. Once removed, it separates into two masks which, when placed over the nose and mouth, filter out particles that can be dangerous.

As Bodnar explained when accepting the award:
“Ladies and gentlemen, isn’t that wonderful that women have two breasts, not just one? We can save not only our own life, but also the life of a man of our choice next to us.”

Now, a year later, what was once a bizarre and intriguing idea has turned into an actual bra that can be purchased online for $29.99. Ladies, it’s a sexy red and comes in a wide range of sizes, from 32B to 40C. However, Bodnar assures us that in the event of an emergency, the size of the cup does not matter.

Emergency Bra Website

Emergency Bra Video

Ig Nobel Prize not to be confused with Alfred Nobel prize. The Ig Nobel Prizes are an American parody of the Nobel Prizes and are given each year in early October for ten achievements that “first make people laugh, and then make them think.” Organized by the scientific humor magazine Annals of Improbable Research (AIR), they are presented by a group that includes Nobel Laureates at a ceremony at Harvard University’s Sanders Theater.

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